A sharper strategy. A stronger ground game. A campaign built to deliver.
Your ambition deserves a command centre. XETA brings
campaign planning, field coordination and AI-assisted
public communication into one disciplined operating model.
Assembly campaigns · Public leadership · Political
organisations
XETA / COMMAND CENTREILLUSTRATIVE PREVIEW
Every task. An owner.
One daily view of activity, follow-ups and decisions
needing your attention.
18Team tasks scheduled
04Leadership decisions due
Volunteer briefing09:30 AM
Public meeting logisticsIn review
Daily field report06:00 PM
Sample workflow and figures. No live campaign data.
01 STRATEGIC CLARITY02 FIELD DISCIPLINE03 DIGITAL COORDINATION04 LEADERSHIP VISIBILITY
The XETA approach
Think like a strategist. Execute like a command
team.
A strong campaign needs more than a collection of tools. It
needs a clear plan, coordinated people and a reliable view
of what is actually getting done.
AI Tools
AI-Powered Communication and Content Tools
Use AI-powered tools to create, translate, transcribe and
manage communication workflows with greater speed and clarity.
Is XETA a software platform or a campaign partner?
This combined offering brings campaign planning and
implementation support together with digital tools. The
team, services and integrations included in your engagement
are defined in the proposal.
Can we keep our existing field and social media teams?
Yes. The engagement can be designed around your existing
teams, with clear responsibilities, shared workflows and
agreed reporting.
Will AI publish every reply automatically?
Response workflows can include human review. Sensitive
issues and uncertain information should be escalated, with
public answers based on approved facts.
Can every channel be activated immediately?
No. API access, account eligibility and provider approvals
vary. We review these before committing to a communication
channel or integration.
Does XETA guarantee an election result?
No partner can guarantee an election result. The commitment
is to an agreed scope, disciplined execution, transparent
reporting and measurable work.
CAMPAIGN WORK, MADE MEASURABLE
One command centre. A stronger campaign.
Choose a 30-day pilot or a complete monthly campaign team.
Every plan has defined outputs, named owners and a clear
follow-up system.
Neta 360 team workspaceJan Mitra issue trackingAI + field execution
7-DAY ENTRY PACKAGE
Campaign Kickstart
Start with constituency voter data, historical booth
analysis and structured survey planning.
₹35,000one-time
7-Day Campaign Kickstart
✓
Latest available ECI/CEO electoral-roll voter data for one selected constituency. The source and roll update date are recorded, and data are shared as permitted by applicable ECI guidelines.
✓
Last-election analysis for up to 100 booths, classified as 50 strong and 50 weak using criteria agreed with the client.
✓
AI survey planning and script review, plus survey execution for up to 5,000 call attempts.
✓
Findings report with booth delivery view, survey response summary and practical next steps.
✓
Kickoff session to confirm constituency,
data, survey and schedule.
AI calls, messages (subject to provider permission) and help-desk usage are excluded and billed at actuals against a pre-approved cap.
₹
Already paid Rs 35,000 for Kickstart?
Pay only Rs 30,000 more to complete the Rs 65,000 package,
including basic candidate website development and dashboard
access through polling day.
WHAT EACH PRICE PAYS FOR
Optional strategy and campaign support
Add these services when the campaign needs them. Each service starts with a written scope and schedule.
Strategy Plan
Rs 1,00,000 · one time
Available after Kickstart or Pilot onboarding.
Written campaign strategy based on findings
Priorities, audience and booth action plan
Message framework, proposed calendar, measurement plan, leadership review and one revision
Implementation and Guidance
Rs 1,00,000 · per month
Monthly action plan and progress review
Regular coordination and implementation guidance
Reports and recommendations using available dashboard data
On-ground Assistance
Rs 2,00,000 · per month
Two assigned campaign managers
Daily updates plus weekly and monthly consolidated reports
Field coordination against an approved plan
Travel, lodging, event costs and additional personnel are separate unless included in writing.
Micro-influencer Onboarding
Rs 10,000 · per influencer
For each new micro-influencer identified and onboarded. Payouts, production and paid promotion are separate.
Prabudh Varg Donation Program
7.5% of qualifying donations
Service charge on donations successfully received and attributed to an approved program. Offered only after written legal, tax and election-accounting clearance. Donations go directly to the eligible recipient.
AI Calling, Messaging and Help Desk
At actuals · as used
Rate card, estimate and not-to-exceed cap approved in writing before use. No over-cap use without written approval.
₹
How to read the crossed-out price: it is XETA’s proposed reference price for the full scope. The pilot and limited-time offers reduce the fee for the stated scope and term. Publish a reference price only when XETA is prepared to sell the same scope at that price.
What “50 strong + 50 weak booths” means
A 100-booth analysis is grouped into 50 stronger and 50 weaker booths for a clear action view.
The split uses agreed criteria based on the selected candidate’s or party’s previous booth performance.
“Strong” and “weak” are analysis labels, not ECI labels.
Historical sample · Pathardevra · 2024
50
Strong booths
Previous results above the agreed support or vote-share threshold.
The report lists each booth and its historical votes so the team can review the evidence.
50
Weak booths
Previous results below the agreed threshold, close contests, or an opponent lead.
The report highlights the booth-level gap for review.
Example from the first five booths in the 2024 Lok Sabha Form 20 sample.
INC–BJP gap is calculated from the displayed votes.
BOOTH
INC VOTES
BJP VOTES
INC–BJP GAP
HISTORICAL RESULT
1
227
180
+47
INC led
2
419
30
+389
INC led
3
287
181
+106
INC led
4
139
147
−8
BJP led
5
283
194
+89
INC led
The 50/50 strong/weak grouping is prepared for the selected campaign using agreed criteria.
Form 20 reports historical votes; it does not itself label booths strong or weak.
Sample source: official 2024 Form 20 for Assembly Segment 338, Pathardevra, Uttar Pradesh.
Historical results are not current voter preferences and do not predict a future result.
Prices exclude applicable taxes. Each engagement starts with a signed scope, schedule, data-source record and named client approver.
“Up to 5,000 call attempts” does not guarantee 5,000 completed interviews or responses. Execution depends on lawful contact data, permissions, caller identification and applicable telecom/platform rules.
Electoral-roll data availability depends on the latest ECI/CEO publication. The source and roll publication/update date are recorded. Data are shared and used subject to applicable ECI guidelines and law.
Strong/weak booth classifications use criteria agreed with the client. They are analytical labels and do not guarantee votes or victory.
Client approval is required for survey scripts, questions, public claims and campaign materials. The client remains responsible for election expenditure reporting.
The next move starts here
Bring your ambition. Let’s build the operating plan.
Connect with XETA Digital to discuss campaign planning,
field coordination, digital communication and AI-assisted
campaign workflows tailored to your team's requirements.