For leaders ready to lead

A sharper strategy.
A stronger ground game.
A campaign
built to deliver.

Your ambition deserves a command centre. XETA brings campaign planning, field coordination and AI-assisted public communication into one disciplined operating model.

Assembly campaigns · Public leadership · Political organisations

XETA / COMMAND CENTREILLUSTRATIVE PREVIEW

Every task. An owner.

One daily view of activity, follow-ups and decisions needing your attention.

18Team tasks scheduled
04Leadership decisions due
Volunteer briefing09:30 AM
Public meeting logisticsIn review
Daily field report06:00 PM
Sample workflow and figures. No live campaign data.
01 STRATEGIC CLARITY02 FIELD DISCIPLINE03 DIGITAL COORDINATION04 LEADERSHIP VISIBILITY
The XETA approach

Think like a strategist.
Execute like a command team.

A strong campaign needs more than a collection of tools. It needs a clear plan, coordinated people and a reliable view of what is actually getting done.

AI Tools

AI-Powered Communication and Content Tools

Use AI-powered tools to create, translate, transcribe and manage communication workflows with greater speed and clarity.

  • AI voice and audio content creation
  • Audio-to-text and AI translation
  • AI-assisted video and banner generation
Political Campaign

Organize campaign operations with clarity.

Bring campaign activities, field coordination, public outreach and reporting together through one structured workflow.

  • Campaign planning and event coordination
  • Field-team and activity management
  • Daily progress and campaign reporting
Social Media Monitoring

Stay informed about the public conversation.

Monitor social channels, identify important conversations and organize relevant updates for timely review and response.

  • Social media activity monitoring
  • Public conversation and mention tracking
  • Activity insights and performance reporting
One connected ecosystem

From the first briefing
to the daily review.

Build the right combination of services around your campaign. Explore the strategic, operational and communication layers below.

Verified knowledge

Assembly information assistant

Help people find sourced public facts, constituency information and the right contact route.

Listening

Public feedback & surveys

Collect voluntary feedback, document recurring concerns and review research limitations.

Operating infrastructure

Websites & leadership dashboards

Bring approved information, tasks and reports into a purpose-built digital workspace.

Service scope and integrations are agreed after a requirements review. Channel availability depends on provider approval and applicable rules.

XETA digital command

Listen carefully.
Respond with context.
Follow through.

Keep public communication connected to the people responsible for answering and acting. AI supports the desk; your team retains editorial control.

From unanswered questions to accountable follow-up.

X · Facebook · Instagram
Connected accounts and approved API access required.

01 Capture the conversation

Collect public questions, comments and direct mentions in one review queue.

02 Check the information

Use approved public records and a maintained knowledge base.

03 Draft. Review. Respond.

Prepare useful replies; escalate sensitive or uncertain matters to a person.

04 Turn issues into follow-up

Connect unresolved questions to an owner, a next action and a progress record.

A disciplined operating rhythm

One plan. Clear ownership.
Visible progress.

01 / DISCOVER

Understand the starting point

Review objectives, existing teams, public information and communication systems.

02 / DESIGN

Build the operating plan

Agree scope, responsibilities, timelines and what the leadership review should show.

03 / DEPLOY

Bring the team together

Set up workflows, approved content and reporting. Brief the people who will run them.

04 / REVIEW

Improve with evidence

Review completed work, bottlenecks and public questions. Set the next priorities.

Built around your ambition

Choose your starting point.

Begin with a focused brief or bring strategy and implementation together. Every engagement starts with an agreed scope.

Before we begin.

Is XETA a software platform or a campaign partner?

This combined offering brings campaign planning and implementation support together with digital tools. The team, services and integrations included in your engagement are defined in the proposal.

Can we keep our existing field and social media teams?

Yes. The engagement can be designed around your existing teams, with clear responsibilities, shared workflows and agreed reporting.

Will AI publish every reply automatically?

Response workflows can include human review. Sensitive issues and uncertain information should be escalated, with public answers based on approved facts.

Can every channel be activated immediately?

No. API access, account eligibility and provider approvals vary. We review these before committing to a communication channel or integration.

Does XETA guarantee an election result?

No partner can guarantee an election result. The commitment is to an agreed scope, disciplined execution, transparent reporting and measurable work.

CAMPAIGN WORK, MADE MEASURABLE

One command centre.
A stronger campaign.

Choose a 30-day pilot or a complete monthly campaign team. Every plan has defined outputs, named owners and a clear follow-up system.

Neta 360 team workspace Jan Mitra issue tracking AI + field execution
7-DAY ENTRY PACKAGE

Campaign Kickstart

Start with constituency voter data, historical booth analysis and structured survey planning.

₹35,000 one-time
7-Day Campaign Kickstart
  • ✓
    Latest available ECI/CEO electoral-roll voter data for one selected constituency. The source and roll update date are recorded, and data are shared as permitted by applicable ECI guidelines.
  • ✓
    Last-election analysis for up to 100 booths, classified as 50 strong and 50 weak using criteria agreed with the client.
  • ✓
    AI survey planning and script review, plus survey execution for up to 5,000 call attempts.
  • ✓
    Findings report with booth delivery view, survey response summary and practical next steps.
  • ✓
    Kickoff session to confirm constituency, data, survey and schedule.
Discuss this package

AI call minutes and other metered service usage are billed separately at actuals, after written approval of a usage estimate.

CAMPAIGN PILOT

Campaign Pilot

A complete campaign starter package with Kickstart deliverables, candidate website development and dashboard access through polling day.

₹65,000 total package
Kickstart + dashboard access through polling day
  • ✓
    Includes all Campaign Kickstart deliverables.
  • ✓
    Basic candidate website development.
  • ✓
    App and dashboard access through polling day, with team onboarding and role/permission setup.
  • ✓
    Unlimited use of all currently available dashboard features through polling day.
  • ✓
    Launch session and closeout review with recommendations.
Discuss this package

AI calls, messages (subject to provider permission) and help-desk usage are excluded and billed at actuals against a pre-approved cap.

₹

Already paid Rs 35,000 for Kickstart? Pay only Rs 30,000 more to complete the Rs 65,000 package, including basic candidate website development and dashboard access through polling day.

WHAT EACH PRICE PAYS FOR

Optional strategy and campaign support

Add these services when the campaign needs them. Each service starts with a written scope and schedule.

Strategy Plan

Rs 1,00,000 · one time

Available after Kickstart or Pilot onboarding.

  • Written campaign strategy based on findings
  • Priorities, audience and booth action plan
  • Message framework, proposed calendar, measurement plan, leadership review and one revision

Implementation and Guidance

Rs 1,00,000 · per month

  • Monthly action plan and progress review
  • Regular coordination and implementation guidance
  • Reports and recommendations using available dashboard data

On-ground Assistance

Rs 2,00,000 · per month

  • Two assigned campaign managers
  • Daily updates plus weekly and monthly consolidated reports
  • Field coordination against an approved plan

Travel, lodging, event costs and additional personnel are separate unless included in writing.

Micro-influencer Onboarding

Rs 10,000 · per influencer

For each new micro-influencer identified and onboarded. Payouts, production and paid promotion are separate.

Prabudh Varg Donation Program

7.5% of qualifying donations

Service charge on donations successfully received and attributed to an approved program. Offered only after written legal, tax and election-accounting clearance. Donations go directly to the eligible recipient.

AI Calling, Messaging and Help Desk

At actuals · as used

Rate card, estimate and not-to-exceed cap approved in writing before use. No over-cap use without written approval.

₹

How to read the crossed-out price: it is XETA’s proposed reference price for the full scope. The pilot and limited-time offers reduce the fee for the stated scope and term. Publish a reference price only when XETA is prepared to sell the same scope at that price.

What “50 strong + 50 weak booths” means

A 100-booth analysis is grouped into 50 stronger and 50 weaker booths for a clear action view. The split uses agreed criteria based on the selected candidate’s or party’s previous booth performance. “Strong” and “weak” are analysis labels, not ECI labels.

Historical sample · Pathardevra · 2024
50

Strong booths

Previous results above the agreed support or vote-share threshold. The report lists each booth and its historical votes so the team can review the evidence.

50

Weak booths

Previous results below the agreed threshold, close contests, or an opponent lead. The report highlights the booth-level gap for review.

Example from the first five booths in the 2024 Lok Sabha Form 20 sample. INC–BJP gap is calculated from the displayed votes.

BOOTH INC VOTES BJP VOTES INC–BJP GAP HISTORICAL RESULT
1 227 180 +47 INC led
2 419 30 +389 INC led
3 287 181 +106 INC led
4 139 147 −8 BJP led
5 283 194 +89 INC led

The 50/50 strong/weak grouping is prepared for the selected campaign using agreed criteria. Form 20 reports historical votes; it does not itself label booths strong or weak. Sample source: official 2024 Form 20 for Assembly Segment 338, Pathardevra, Uttar Pradesh. Historical results are not current voter preferences and do not predict a future result.

The next move starts here

Bring your ambition.
Let’s build the operating plan.

Connect with XETA Digital to discuss campaign planning, field coordination, digital communication and AI-assisted campaign workflows tailored to your team's requirements.

+91 99793 36999